Program Objectives:


  • Discuss the economic context of a historically turbulent environment that has recently shown successive years of growth and is now in a process of adjustment.
  • Understand the institutional voids that provide risks and opportunities for doing business in Latam.
  • Delve into the peculiarities of consumer behavior, channels to market and branding, in markets with an increasing middle class that has recently been able up to trade-up.
  • Reflect on your communication style and its implications for business in different cultural contexts.
  • Dig into the challenges faced by family businesses addressing governance and succession issues.
  • Identify the skills that leaders need in order to shake their teams out of their comfort zones, into a culture of productivity and innovation.

The overall set of electives provides valuable insights into:


  • Customer centricity and branding —in and from Latam— vis-a-vis other emerging markets.
  • Communication skills needed to conduct business in these contexts.
  • Doing business and managing risk in emerging economies in a lower growth context.
  • Entrepreneurial finance in contexts where credit and financial markets are underdeveloped.
  • Challenges in family business succession and continuity.
  • Introducing paradigm shifts in the culture of organizations that watch their growth slow down.
Target Participants:
MBA, EMBA, MIM or MSc in management students from all over the world with a desire to have an intense immersion into the peculiarities of Doing Business in Latin America.

Curriculum and Dates:
The program consists of six independent electives.

Companies have an ongoing challenge in establishing and nurturing long-lasting customer relationships. Deep customer insights together with strong brand building strategies play a key role in initiating and sustaining this process.

OBJECTIVES

  • Discuss and understand some of the key challenges behind brand building in and from emerging economies —and how companies can address them.
  • Get to grips with what building a truly customer-centric organization entangles, particularly in complex, competitive environments.




LEARNING OUTCOMES

  • Developing a customer-centric strategy whilst dealing with the organizational- wide implications that this entangles.
  • Understanding cultural differences and identifying the challenges of emerging market companies seeking to develop brands and capture opportunities beyond their region and or country of origin.
  • Identifying segments and customers at the so-called “Base of the Pyramid” and defining marketing strategies for targeting low-income consumer segments.
  • Spotting trends in customers and newly incorporated consumers who trade-up, as well as articulating brand portfolios and learning how to respond to “b” and “c” brands.


FACULTY

The course will be lectured by Professors Rohit Deshpandé from Harvard Business School, USA, and Carlos Folle Estrada from IEEM Business School, Uruguay

Everyone has a mission inside of him or her, one with great power to inspire disciplined action, so it's time to search for your personal project as a leader and focus in the development plan that will help you get to the next base.

OBJECTIVES

  • Discuss and understand some of the key challenges behind the process of getting to know yourself.




LEARNING OUTCOMES

On completion, students should be able to:
  • Understand that the plan is not as important as the process of planning. It is the act of taking time to think about where you are, where you have been and where you are going.
  • Identifying stress drivers beyond your control and viewing how to manage them in order to concentrate in things which you can only control: your actions.
  • Setting achievable goals, avoiding great dreams that are not helpful goals and being prepared for the personal 20 miles march you need to win “the race to the pole”.
  • After this self-awareness process, reshaping routines and schedules in order to live in congruence with your own values and goals.
  • Experience the impact of personal alignment and communication skills in public speaking, including crisis scenarios.


FACULTY

The course will be lectured by Professor Conor Neill from IESE Business School, Spain.

Familiy businesses are at the heart of most countries in the world, with a significant contribution to GDP and employment. However, most of the evidence shows that it is increasingly difficult for a family business to get passed on successfully from generation to generation.

OBJECTIVES

  • Understand the forces at work within family business systems that make them both strong but also vulnerable in terms of ensuring their continuity.
  • Delve into the typical traps in which families often get caught when trying to solve management and ownership issues, and how to overcome them.

LEARNING OUTCOMES

This course is designed so that participants can develop and integrate interdisciplinary skills that will enable them to deal with the following issues:
  • Family and business dynamics.
  • Succession and continuity in family businesses.
  • Training and join-in processes of next generation members.
  • Family and business corporate governance structures.
  • Challenges behind the development of the family constitution.


FACULTY

The course will be lectured by Professors Ernesto Bolio Barajas from IPADE Business School, Mexico, and Carlos Folle Estrada from IEEM Business School, Uruguay.

Directors and executives must understand the macroeconomic context and the socio-economic factors that affect the business environment in which they make decisions.

OBJECTIVES

  • Discuss and understand the role of the macroeconomics in business development.
  • Discuss and understand the role of government in fostering a favorable environment for business development.
  • Understand the decision making process in a variety of contexts and situations.




LEARNING OUTCOMES

  • UBGE is a course aimed at participants who want to develop skills in understanding the interaction among macroeconomics, government and business, particularly in emerging economies.


FACULTY

The course will be lectured by Professors Richard Vietor from Harvard Business School, USA, and Ignacio Munyo from IEEM Business School, Uruguay

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Discover the management implications of doing business in Latin America encompassing, economic, financial, technological, marketing and cultural issues that affect your decision making processes.

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