Program Objectives:


  • Discuss the economic context of a historically turbulent environment that has recently shown successive years of growth and is now in a process of adjustment.
  • Understand the institutional voids that provide risks and opportunities for doing business in Latam.
  • Delve into the peculiarities of consumer behavior, channels to market and branding, in markets with an increasing middle class that has recently been able up to trade-up.
  • Reflect on your communication style and its implications for business in different cultural contexts.
  • Dig into the challenges faced by family businesses addressing governance and succession issues.
  • Identify the skills that leaders need in order to shake their teams out of their comfort zones, into a culture of productivity and innovation.

The overall set of electives provides valuable insights into:


  • Customer centricity and branding —in and from Latam— vis-a-vis other emerging markets.
  • Communication skills needed to conduct business in these contexts.
  • Doing business and managing risk in emerging economies in a lower growth context.
  • Entrepreneurial finance in contexts where credit and financial markets are underdeveloped.
  • Challenges in family business succession and continuity.
  • Introducing paradigm shifts in the culture of organizations that watch their growth slow down.
Target Participants:
MBA, EMBA, MIM or MSc in management students from all over the world with a desire to have an intense immersion into the peculiarities of Doing Business in Latin America.

Curriculum and Dates:
The program consists of six independent electives.

Stars and Super Stars (S&Ss) are exceptionally gifted in areas of intelligence that do not necessarily refer to traditionally targeted verbal-linguistic and logical-mathematical skills. They have talents and quite often multiple areas of ability. S&Ss can potentially add unprecedented value to the organization, but only if the system is strategically prepared to capture all this value and sustainably share it among stakeholders.

OBJECTIVES

  • SOAR is as specific program designed to better understand additional complexities of HR management when dealing with S&Ss and secure the advantage they hold.

  • It aims at helping CTO´s identify specific actions required to ensure S&Ss alignment with organization priorities, the best fit in teams, progressive leadership development and consistent delivery of the expected results.



LEARNING OUTCOMES

On completion, students should be able to:
  • Managing clear definitions of competence progression and being able to see the differences between performers, talents and S&Ss.
  • Better understanding giftedness in terms of intellectual and emotional characteristics associated with the ability to excel in certain areas.
  • Identifying the organizational models that foster better performance and reliability, and being able to design the work environments with a human centered approach.
  • Adapting personal leadership styles, integrating practices that have been proven with S&Ss and can be seen as non-conventional, yet very effective.
  • Creating relationships among participants that will continue to be supporting and become a valuable professional network to count on in future challenges.


FACULTY

The course will be lectured by Professor Valeria Fratocchi from IEEM Business School, Uruguay.

Companies have an ongoing challenge in establishing and nurturing long-lasting customer relationships. Deep customer insights together with strong brand building strategies play a key role in initiating and sustaining this process.

OBJECTIVES

  • Discuss and understand some of the key challenges behind brand building in and from emerging economies —and how companies can address them.
  • Get to grips with what building a truly customer-centric organization entangles, particularly in complex, competitive environments.




LEARNING OUTCOMES

  • Developing a customer-centric strategy whilst dealing with the organizational- wide implications that this entangles.
  • Understanding cultural differences and identifying the challenges of emerging market companies seeking to develop brands and capture opportunities beyond their region and or country of origin.
  • Identifying segments and customers at the so-called “Base of the Pyramid” and defining marketing strategies for targeting low-income consumer segments.
  • Spotting trends in customers and newly incorporated consumers who trade-up, as well as articulating brand portfolios and learning how to respond to “b” and “c” brands.


FACULTY

The course will be lectured by Professors Rohit Deshpandé from Harvard Business School, USA, and Carlos Folle Estrada from IEEM Business School, Uruguay

EXSIM is a 5-full day comprehensive business simulation. The simulation was originally developed by IPADE Business School (Mexico) and it has been used widely in Europe and Latin America. It involves a lot of teamwork, managing teams, lots of data analysis, strategic thinking, making decisions under pressure, and also engaging in negotiations with real stakeholders.

OBJECTIVES

  • The exercise has been designed to foster the general management perspective and to have decision-makers “pay” for their decisions, hence learning by doing. Topic wise, it covers a wide arrange of topics in marketing and sales, operations and logistics, finance, and human resources management.

LEARNING OUTCOMES

  • Experience the challenges and complexity of managing a company over a long term, taking into account numerous functional areas and stakeholder perspectives.
  • Learn how to manage and to relate with team of colleagues under pressure – time and information is never enough, and there is no clear path of how to solve the problems
  • Develop the ability to calibrate how much analysis is sufficient for each decision, and how to reduce risks of decisions to be made.
  • Understand the complex linkages between managerial decisions, and that even within a closed model – the simulation model – there are always hidden and new cause-effect relationships.
  • Prove the participants proficiency in the application of knowledge and skills acquired throughout the MBA program


FACULTY

The course will be lectured by Professors Miguel Estrada from IPADE Business School, Mexico, and Gabriel Mascó, from IAE Business School, Argentina.

Directors and executives must understand the macroeconomic context and the socio-economic factors that affect the business environment in which they make decisions.

OBJECTIVES

  • Discuss and understand the role of the macroeconomics in business development.
  • Discuss and understand the role of government in fostering a favorable environment for business development.
  • Understand the decision making process in a variety of contexts and situations.




LEARNING OUTCOMES

  • UBGE is a course aimed at participants who want to develop skills in understanding the interaction among macroeconomics, government and business, particularly in emerging economies.


FACULTY

The course will be lectured by Professors Richard Vietor from Harvard Business School, USA, and Ignacio Munyo from IEEM Business School, Uruguay

Familiy businesses are at the heart of most countries in the world, with a significant contribution to GDP and employment. However, most of the evidence shows that it is increasingly difficult for a family business to get passed on successfully from generation to generation.

OBJECTIVES

  • Understand the forces at work within family business systems that make them both strong but also vulnerable in terms of ensuring their continuity.
  • Delve into the typical traps in which families often get caught when trying to solve management and ownership issues, and how to overcome them.

LEARNING OUTCOMES

This course is designed so that participants can develop and integrate interdisciplinary skills that will enable them to deal with the following issues:
  • Family and business dynamics.
  • Succession and continuity in family businesses.
  • Training and join-in processes of next generation members.
  • Family and business corporate governance structures.
  • Challenges behind the development of the family constitution.


FACULTY

The course will be lectured by Professors Ernesto Bolio Barajas from IPADE Business School, Mexico, and Carlos Folle Estrada from IEEM Business School, Uruguay.

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Discover the management implications of doing business in Latin America encompassing, economic, financial, technological, marketing and cultural issues that affect your decision making processes.

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