Companies have an ongoing challenge in establishing and nurturing long-lasting customer relationships. Deep customer insights together with strong brand building strategies play a key role in initiating and sustaining this process.
Everyone has a mission inside of him or her, one with great power to inspire disciplined action, so it's time to search for your personal project as a leader and focus in the development plan that will help you get to the next base.
Directors and executives must understand the macroeconomic context and the socio-economic factors that affect the business environment in which they make decisions.
Entrepreneurial Finance will focus on financial management within entrepreneurial firms. The course examines how entrepreneurial investments are financed, examining the financial aspect of firms at all phases for their cycle, from the initial idea generation to the ultimate harvesting of the venture.
Once the entrepreneur identifies an investment opportunity, a financial strategy needs to be outlined. The opportunity may be a new firm, a new project, an expansion of a plant, or even the hiring of new employees. Any of these types of investments present particular financing problems. An entrepreneur who cannot raise the required resources will not succeed. A firm needs cash to survive and various
Familiy businesses are at the heart of most countries in the world, with a significant contribution to GDP and employment. However, most of the evidence shows that it is increasingly difficult for a family business to get passed on successfully from generation to generation.
The end of the commodities supercycle marks a definitive turning point for the global economy. What was previously a boom has become a crunch that is impacting the entire Latin American region, slowing growth in most cases, or even sending whole countries into recession.
Companies in Latin America must change from a focus on production, fueled by a strong demand, to a focus on productivity, motivated by increasing competition, price wars and a more price sensitive customer. Which will be the next turning point? Will companies be ready to react in time? What should they be doing today in order to be ready? What are the management tools that will help? Which is the role of governments? Do managers understand politicians and their impact on the business climate?
While the analysis at the theoretical level is obvious, very few companies —and very few leaders— have the ability to effectively move their teams out of their comfort zone, into a culture of productivity and innovation, because it requires, among other things, a paradigm shift.
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